Hudson Heights is generally considered to extend as far east as Broadway, although others shrink it to the blocks between Fort Washington Avenue and the Hudson River. The name seems to have stuck starting in the 1990s, when neighborhood real estate brokers and activists started using it.
The new name replaced the outdated reference to German heritage, which some have criticized, even though the German-speaking population is negligible at best. Although many Russian speakers still live there, Spanish-speakers vastly outnumber the Russophones, and English remains the lingua franca.
Hudson Heights' name has been adopted by such varied entities in the area as arts organizations and businesses. Newspapers from The Wall Street Journal, the New York Times to The Village Voice use the name in reference to the neighborhood, as did The New York Sun, and by Gourmet magazine. Money magazine in its November 2007 article naming Hudson Heights the best neighborhood to retire to in New York City.